January 15, 2009
Kmart considers bringing back Kate Gosselin as spokeswoman
Following her successful run as a spokeswoman for its holiday layaway plan, Kmart is considering bringing back Kate Gosselin to star in more ads, according to a company rep. The polarizing star of Jon & Kate Plus 8 has been attacked by critics who claim she is exploiting her children for fame and fortune. Kmart rep Tom Aiello says, "She did a good job communicating the layaway program. We're looking to carry that relationship into late spring, but nothing is concrete." He says Kmart has received "positive feedback" on Kate, but "we're going to be smart as we move ahead. We'll look and see if there is a change in opinion."
—Posted by Kenneth Hein
http://www.youtube.com/watch?v=4DqleSsbYvI&eurl=http://www.brandfreak.com/2009/01/kmart-considers-bringing-back-kate-gosselin-as-spokeswoman.html?cid=145389260#comments&feature=player_embedded
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